Different Categories of Digital Marketing Services

1. Search Engine Optimization (SEO)
  • Boosts the ranking of your website on Google, Bing, Yahoo, and other platforms.
  • Helps direct more organic traffic to your website.
  • Incorporates keyword stuffing, link building, and on-site optimization.
2. Pay-Per-Click Advertising (PPC)
  • Sponsored advertising on Google, Facebook, and Instagram.
  • Results in more traffic to your website, almost instantly.
  • Assists businesses in gaining leads as well as conversions.
3. Social Media Marketing (SMM)
  • Markets your brand on Facebook, Instagram, LinkedIn, Twitter, and more social platforms.
  • Interacts with users via posts, advertisements, and videos.
  • Strengthens social media presence.
4. Content Marketing
  • Incorporates videos, articles, infographics, and blogs.
  • Enhances engagement and brand awareness.
  • Aids in improved SEO ranking as well as retaining the audience.
5. Email Marketing
  • Involves sending special offers, newsletters, and emails to clients and customers.
  • Strengthens brands relations with customers as well as helps retain them.
  • Personalizes the marketing scheme sent to every client.
6. Affiliate Marketing
  • Marketing products using affiliate marketers and influencers.
  • Sales are made and tracked through commission-driven marketing.
  • Useful for both e-commerce as well as service-based businesses.
7. Video Marketing
  • Platforms such as TikTok, Instagram Reels, and YouTube are the go-to.
  • Makes appealing and entertaining promotional videos.
  • Grows the customer base and improves audience interaction.
8. Conversion Rate Optimization (CRO)
  • Increases sales and capture of leads through better website performance.
  • Improves overall user experience (UX).
  • Conducts data analysis and A/B testing.
Sansadhan™ helps businesses find an expert digital marketer to achieve online results!