The Demand for Digital Marketing Courses in India

India has witnessed a rapid growth in its digital economy due to the following factors:

1. Enhancement of internet connectivity

More businesses are going online as the Internet becomes more affordable.

2. Growth of e-commerce

Marketing online services for example via customer acquisition is very profitable.

3. The ecosystem of Start-ups

The start-up culture in India encourages affordable ways of marketing services and products hence the need for trained marketers.

4. Initiatives by the Government

Policies such as Digital India, Skill India, etc. have been created so that people can learn about marketing properly.

5. Social networking sites penetration

The use of social platforms is growing thus offering huge prospects to digital marketers.

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