The garments and apparel sector has been transformed with the advent of e-commerce. It is easier for consumers to shop, and businesses are accessible to a larger market like never before. Customers have access to numerous online shopping portals which enable them to browse various options of garments from their houses. Fashion brands, wholesalers, and retailers now have an opportunity to market their products all over the globe because of digital marketplaces such as Myntra, Amazon, and Flipkart. AI-driven suggestions, AR try-ons, and virtual fitting rooms have made it possible for consumers to make informed purchases without physically visiting stores. Social media platforms such as Instagram and Facebook have become instrumental in promoting fashion and apparel, enabling the masses to access them. Independent designers and small businesses can strategically target audiences via influencer marketing and paid advertisements. All these, along with convenient doorstep delivery, hassle-free returns, and safe payment options have triggered a surge in online apparel shopping. The growth of e-commerce however has increased competition, forcing businesses to use unique branding and competitive pricing to stand out.

With the help of platforms such as Sansadhan™, garment businesses can boost their visibility, interact with possible buyers, and keep up with the advancements in technology within the fashion industry.