When it comes to avoiding road traffic accidents, safety products designed for use on roadways are extremely helpful, but awareness and responsible behavior also play an equally vital role. The education of drivers, pedestrians, and cyclists on the available safety measures and their enforcement can reduce the rate of accidents and traffic violations. Government-sponsored campaigns, school programs, and corporate initiatives around responsible driving, pedestrian safety, first aid, and other emergency response training help influence responsible citizen behavior. Moreover, the internet and social media can be used to advocate for road safety, encouraging safe driving through shareable content. Road safety products complemented by public awareness efforts greatly enhance the effectiveness of measures geared towards reducing road accidents. Together, these approaches create an ecosystem where people can transport themselves much more safely.