The road safety sector is adopting eco-friendly sustainable materials because of increased focus on preserving the environment. Eco-friendly designs include solar-powered traffic signs and road studs that are LED-powered. These not only reduce energy consumption but also increase visibility. Biodegradable traffic cones and recycled rubber speed breakers are other materials that are reducing waste and promoting sustainable infrastructure. Additionally, the use of non-toxic, durable road markings guarantees the escalation of safety measures without harming the environment. Businesses and governments can embrace eco-friendly road safety products to help protect the environment and maximise protection for road users. Not only does investing in road safety infrastructure enhance road safety, but it also helps in reducing carbon footprints, enabling green infrastructure, and promoting sustainable solutions.