The Growing Influence of Social Media on Audiovisual Content
Social media has entirely automated the processes of content creation, sharing, and consumption in the audiovisual media domain easily. Social media platforms, such as TikTok, Instagram, Facebook, and YouTube, have turned average users into marketers and content creators. This made it possible for companies and individuals to market their products and services without breaking the bank. The popularity of short-form video content, such as stories and reels, has skyrocketed due to its ability to capture and retain users attention within a short window. Nowadays, brands are also taking up influencer marketing and live streaming and producing interactive videos to further strengthen their digital presence and foster customer engagement. Also, social media platforms have given unprecedented power to the user as self-generated content is now the most trusted source, making them easy-to-access peer endorsements rather than conventional advertisements.
Social media algorithms tend to favour entertaining, engaging videos. Similarly, businesses that aim to achieve a competitive edge over others are forced to offer better visuals, and storytelling, and regularly post content. Hashtags, captions, and geotagging work hand in hand with the social media algorithm to make a company’s content more searchable. Companies that use social media for advertising their products stand to gain a lot in terms of brand recognition, customer engagement, and increased transactional sales. Through Sansadhan™, businesses can easily reach and consult digital marketing experts who can help devise effective marketing plans to optimize their advertising strategies through social media for the best possible results.
