The Impact of Modern Media Animation and Motion Graphics

The Impact of Modern Media Animation and Motion Graphics

With the advances in technology, motion graphics and animation have become important components in audiovisual media. They aid in telling stories, branding products, and even teaching learners. Inadvertently, motion graphics have become a crucial part of marketing; bolstering brand images and advertising on social media. It simplifies and captures the attention of viewers, especially children. In adverts, many animated visuals serve to capture the attention of viewers. Businesses also use animations to create explainer videos and product demos that serve to grab the attention of viewers. Infographics are great for visualizing data, however, animated infographics serve to bring data to life. The same can be said for 3D animation, which has changed the film and gaming industries. Animations are now utilized by e-learning platforms to help younger audiences grasp learning materials more easily and make the sessions more interesting. The need for skilled animators and designers is on the rise as many clients are realizing the power of visual storytelling. Movement with Sansadhan helps animation studios and freelance designers to showcase their work and clients in India’s growing digital economy.