As sustainability emerges as a pillar in the garments and apparel industry, more and more consumers these days focus on the ethical nature behind the production of clothing. The consequences of fast fashion on the environment have been disastrous. There is considerable fabric waste, pollution, and rampant use of child labour. All these concerns have provoked responsible consumption. Many companies have started to implement sustainable measures such as eco-friendly clothing lines which include organic cotton and bamboo fabric or other recycled materials. Ethical fashion also includes providing adequate wages, protective working conditions, and keeping environmental degradation low for the entire supply chain. There is a growing awareness among consumers regarding the origin and manufacturing process of their garments, which fuels the need for traceability in the industry and holds brands accountable for their responsible practices. Sustainable brands often promote their commitment to green fashion by obtaining certifications like Fair Trade, Global Organic Textile Standard (GOTS), and OEKO-TEX. Furthermore, the idea of circular fashion where clothing is intended to last long, be easily repaired, and recycled into new items, is becoming more popular as well. Second-hand fashion and clothing rental services are also growing trends which cut down on waste while providing low-cost options compared to retail. Companies that incorporate these practices are making a difference towards the environment while simultaneously appealing to a new customer base that prioritizes responsible buying and ethical fashion.

With Sansadhan™, sustainable apparel manufacturers and retailers can easily connect with environmentally motivated consumers, enhancing their influence and market penetration in this growing industry.