Vivekanand Business School

Renowned for its commitment to socially responsible innovation, Vivekanand Business School (VBS) has earned a reputable position among Indias top 10 B-schools, making it one of the top 10 colleges in Mumbai. It is increasingly gaining recognition for its exceptional teaching standards and the caliber of its alumni, both within the student body and the industry.

Recognized as Mumbais top 8th Rank amongst Top Private PGDM Institutes in Mumbai by Times of India B-School Survey, VBS stands as a leading Postgraduate Management Institute among the top 10 colleges in Mumbai. Anchored by Mumbais esteemed institution, VBS is dedicated to nurturing students and serving the community. The institute aims to create ample opportunities for its graduates by partnering with leading corporations.

With an AICTE-approved two-year PGDM program, Upholding high teaching standards, professionalism, and values, its ultimate aspiration is to evolve into a globally renowned institute that shapes future business leaders.

Strategic Priorities

Vision

To be one among the premier Business Schools in India, developing innovative leaders with character, competency and inclusive thought to serve the changing needs of industry and society

Mission: Our mission is to

Provide students with the knowledge, skills, and research driven insights necessary to excel in their chosen path.

Pursuing academic excellence - fostering a culture of innovation, collaboration, and continuous learning.

Prepare students to become socially conscious leaders with an equitable, diverse and inclusive approach.

SDG Goals Adopted

Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills for employment, decent jobs, and entrepreneurship.

4.a - Build and upgrade education facilities that are child, disability, and gender-sensitive and provide safe, non-violent, inclusive, and effective learning environments for all.

Goal 8: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

8.3 - Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity, and innovation, and encourage the formalization and growth of micro, small, and medium-sized enterprises, including through access to financial services.

Goal 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels.

16.6 - Develop effective, accountable, and transparent institutions at all levels.

16.7 - Ensure responsive, inclusive, participatory, and representative decision-making at all levels.

PGDM In Marketing

Our PGDM program offers a comprehensive and dynamic marketing specialization, equipping you with a deep understanding of market dynamics and the skills to thrive in the business world. Whether your dream is to be a marketing strategist, sales executive, or brand manager, VBS empowers you to transform dreams into reality.

Highlights

Certification offered on Digital Marketing
Master the power of Marketing Analytics for strategic insights and business growth.
Learn through experiential learning with a student-centered approach.
Bridges the gap between Industry and Academia.

In todays dynamic business landscape, Marketing emerges as a vibrant and essential component of any organization. With disruptive technological innovations reshaping markets, the need for skilled marketing professionals is more pronounced than ever. At Vivekanand Business School (VBS) Mumbai, we are committed to nurturing future marketing leaders through our specialized PGDM in Marketing program.

The Marketing specialization at VBS Mumbai equips students with the knowledge and practical skills necessary to excel in the real-world marketing environment. The curriculum integrates theoretical models with practical applications, providing students with a solid understanding of market dynamics and effective competition strategies.

Through a diverse range of subjects such as Digital Marketing, Marketing Analytics, Emerging Trends in Marketing, Brand Management, Innovation in Rural Markets, and Customer Value Management, students gain comprehensive insights into various facets of marketing. Furthermore, interactions with industry experts and alumni facilitate valuable networking opportunities, enriching the learning experience.

The PGDM program in Marketing at VBS Mumbai goes beyond traditional classroom learning, offering hands-on experiences through live projects, internships, workshops, and certifications. These initiatives aim to groom students into highly employable professionals, ready to meet the evolving demands of the marketing industry.

The Marketing Department at VBS plays a pivotal role in bridging the gap between academia and industry. Through initiatives such as Marketing Quiz competitions, Sell On events, Blog Writing competitions, AD MAD Shows, and social media promotions, students are encouraged to apply their knowledge in real-world scenarios, fostering creativity and innovation.

By providing a dynamic learning environment and practical exposure to industry- relevant skills, the PGDM in Marketing program at VBS Mumbai prepares students to thrive in diverse marketing roles, ranging from brand management to digital marketing and beyond.

Placement Opportunities

The Marketing program prepares individuals for employment in the industry by offering hands-on live projects, internship opportunities, workshops, and certifications. Job seekers benefit from specialized training that aligns with industry demands. Exciting career prospects include roles in International Business, Strategic Management, Product Management, Brand Management, Consumer Analytics, Sales Management, Customer Management, Marketing Strategies, Sales Operations Management, and Planning & Strategy Management.

Course Structure

1st Year	2nd Year
Foundation Course Perspective Management Applied Economics Basic & Advanced Excel Accounting for Managers Business Ethics Selling & Negotiation	Semester III Project Management Consumer Behaviour & Neuro Marketing Delivering and Managing Customer Value Services Marketing Brand Management Marketing Strategy Summer Internship Project
Semester I Marketing Management Financial Management Business Statistics Operations Management People Management Managing Sales and Distribution Management Marketing Research	Semester IV International Marketing Retail Management Trends in Emerging Markets Integrated Marketing Communication Marketing Analytics Capstone Project
Semester II Corporate Valuation Research Methodology Strategic Management People Dynamics in Organization Decision Science Digital & Social Media Marketing Innovation in Rural Marketing

1st Year

2nd Year

Foundation Course

Perspective Management
Applied Economics
Basic & Advanced Excel
Accounting for Managers
Business Ethics
Selling & Negotiation

Semester III

Project Management
Consumer Behaviour & Neuro Marketing
Delivering and Managing Customer Value
Services Marketing
Brand Management
Marketing Strategy
Summer Internship Project

Semester I

Marketing Management
Financial Management
Business Statistics
Operations Management
People Management
Managing Sales and Distribution Management
Marketing Research

Semester IV

International Marketing
Retail Management
Trends in Emerging Markets
Integrated Marketing Communication
Marketing Analytics

Capstone Project

Semester II

Corporate Valuation
Research Methodology
Strategic Management
People Dynamics in Organization
Decision Science
Digital & Social Media Marketing
Innovation in Rural Marketing

Note: The syllabus shall be subject to change, if any, by AICTE Directives. Minimum 10 students shall be necessary for starting any specialization.

Our Customer Review

“At VBS top-notch learning, challenging environment, and cultural events shaped my success journey. The program pushed my limits, fostering excellence in both personal and professional aspects. VBS is not just a B-school; its a transformative community that provided a solid foundation for my career. Grateful for the mentoring, demanding environment, and growth opportunities..”

Reviewed By : Ashutosh Alurkar, Mumbai