Different Categories of Digital Marketing Services
1. Search Engine Optimization (SEO)
- Boosts the ranking of your website on Google, Bing, Yahoo, and other platforms.
- Helps direct more organic traffic to your website.
- Incorporates keyword stuffing, link building, and on-site optimization.
2. Pay-Per-Click Advertising (PPC)
- Sponsored advertising on Google, Facebook, and Instagram.
- Results in more traffic to your website, almost instantly.
- Assists businesses in gaining leads as well as conversions.
3. Social Media Marketing (SMM)
- Markets your brand on Facebook, Instagram, LinkedIn, Twitter, and more social platforms.
- Interacts with users via posts, advertisements, and videos.
- Strengthens social media presence.
4. Content Marketing
- Incorporates videos, articles, infographics, and blogs.
- Enhances engagement and brand awareness.
- Aids in improved SEO ranking as well as retaining the audience.
5. Email Marketing
- Involves sending special offers, newsletters, and emails to clients and customers.
- Strengthens brands relations with customers as well as helps retain them.
- Personalizes the marketing scheme sent to every client.
6. Affiliate Marketing
- Marketing products using affiliate marketers and influencers.
- Sales are made and tracked through commission-driven marketing.
- Useful for both e-commerce as well as service-based businesses.
7. Video Marketing
- Platforms such as TikTok, Instagram Reels, and YouTube are the go-to.
- Makes appealing and entertaining promotional videos.
- Grows the customer base and improves audience interaction.
8. Conversion Rate Optimization (CRO)
- Increases sales and capture of leads through better website performance.
- Improves overall user experience (UX).
- Conducts data analysis and A/B testing.
Sansadhan™ helps businesses find an expert digital marketer to achieve online results!
